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When did you realize your business idea could change people’s lives?

When did you realize your business idea could change people’s lives?

Nuria Pastor emphasizes the transformative power of innovative ideas in healthcare, highlighting the moment her company began winning public tenders and collaborating with prestigious institutions like Harvard Medical School, which validated their scalable impact. A poignant memory she shares is of Miguel, their first patient, whose feedback influenced critical product decisions, showcasing the importance of leadership, effective team management (gestión del equipo), company values (valores de la empresa), and communication in developing user-centric solutions. Miguel, despite his age, exemplified how technology can bridge generational gaps, inspiring the team to prioritize user experience in their career development plans (plan de carreras). According to Nuria Pastor, these experiences confirm the significance of their mission to improve patient care. Don’t miss more tips and insights on transforming healthcare through innovation in the full episode.

2025·Season 1·Episodio 4Highlight
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Nuria Pastor · CEO & Co-founder

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Transcription

00:04

Changing lives with ideas Let's see. Light.When did you realize that your idea could change people's lives?

00:18

I can turn it on.I believe that the moment we start to have customers,who are also hospitals,to win public tenders, enter into competition with major players in the sector and work with companies such as large insurance companies, etc.

00:37

I think that's when you really realize that what you are doing is valuable.

00:41

Not just for one type of hospital user, but that it really has a scalable value.

00:48

I think that the fact that, for example, Harvard Medical School are collaborating with us and in some ways ahead of many other companies.

00:58

If you want to walk this path with us, I think it means a lot, because, well,it's really because what we offer is useful to them.

01:06

And you realize that this isn't just an idea, it's not just a project,But this has to escalate.

01:12

And it's in those moments when you say, "This is it, this is serious." And that's when you realize the impact you're having by working with these users.

01:21

We are talking about caring for people at all times.

01:24

Do you remember the first patient who used the Vitalera product?

01:28

Yes, I do remember the first patient, and we have so many and they always tell us things.

01:33

But I think Miguel will always be at the front of my mind.

01:36

When you start out, you do everything,you're on the phone,you are in support and I remember perfectly one summer talking with him and his daughter,registering him, explaining everything to him, and by the end we were almost friends,because he also explained the technicalities.

01:52

He explained the entire process to us.And, I will always remember Miguel.

01:57

In fact, we once went to see him at the hospital and invited him out for coffee,Because, well, apart from the fact that he was 89 years old, and it is often said that most older people don't know how to use technology.

02:06

Miguel was, let's face it, a star.I will always remember him, and thanks to him we have made some very good product decisions, and I think that, without realizing it, he inspired us.